![]() Spend a bit of time swapping your layout around until you are happy with how the images are working together in the composition. The great thing about using InDesign for this type of work is that you can really easily move around the frames, as well as change their shape and size. Go ahead and place the rest of your images into the remaining frames. ![]() Once you’ve got a brown outline, you can grab a corner of the image and drag it inwards to make the image smaller (always remember to hold down the SHIFT key whilst dragging, otherwise your image will not retain its original proportions and be distorted). This will select the image instead of the frame, and allow you to resize it independently of the frame. ![]() ![]() The second (and my preferred) way is to grab the Direct Selection Tool (the white arrow, shown below) and click on the image. You can do this two ways: first, right-click the image and go to Fitting > and choose either Fit Content Proportionally or Fit Content to Frame (it depends how much of the image you want to show and what shape the image is compared to your frame – you can try all the other options also! Just go Edit > Undo if you don’t like the result). When you first place your image into the frame, it might fit great, but it might also be way bigger than the frame and you’ll need to scale it down (the image that is, not the frame – remember they are separate!). This allows you to change the shape of the frame without interfering with the integrity of the image – but it can also make it super confusing when you’re just starting out, as often it looks like your image has been chopped in half or doesn’t exist at all. TIP: One thing to remember about InDesign is that the image and it’s frame are SEPARATE objects. Select one frame and go File > Place to put your images into the frames. To achieve this I set up columns and guides with an even 5mm spacing between each frame, and gave my circular frame a 5mm white stroke on the outside of the object. Mood boards generally look best when there is even spacing around each image (but this is definitely not a hard and fast design rule!). Instead, think about your layout – Start with placing frames on the page in your desired layout (you can check out some Mood Board examples on Pinterest) – or download my free template. Here’s where people generally just shove all their images into the page and try to shuffle them around to make it work – try to avoid doing that! We want this to look nice so we can stand looking at it everyday □ Step 2Ĭreate a new InDesign document, setting it to the size you would want to print it at now or in the future (you can always scale it down for the web later, but you can’t scale it back up if you start at web size, without losing quality). Think about texture, lifestyle, sights/sounds/smells, activities, patterns, typefaces and any other design elements that appeal to you – save them all into one folder to make them easier to find later. Step 1Ĭollect images that epitomise your brand (or event, or project… whatever it is that you are creating the mood board for). I’ve put together a quick tutorial for you here on how to do it in Adobe InDesign. You need to collect and collate images that speak to your brand personality. But let’s take a step back for a second: How do you actually create a mood board in the first place? You might also like to watch: How to create your own blog post graphics in Photoshop Much like a vision board, the best way to keep your mood board front and centre of mind is to either print it off and stick it on your wall above your computer, or set it as your home screen on your most-used device. Want a template to follow along with this tutorial? Download it here!įor me though, a mood board is a super efficient and easy way to remind myself of my brand personality on a daily basis, in visual form. Mood boards can have a multitude of applications and uses, you can create them for your whole brand, individual projects, product or collection ideas, and even events related to your business (I’m about to put one together for an exclusive live event I am planning for members of the Makers Academy). Creating a mood board from images that represent the style or personality of your business is also great to build out your brand colours, ensuring consistency across your visual brand. They’re really useful in determining the direction of your visual branding, and often form the basis of a more formal style guide down the track. A mood board is a composition of images, colours and type that forms a theme, style or mood for your project.
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